we root for small biz owners.

Because we've been there.

9 out of 10 small businesses fail in the first 5 years.

This book outlines why, and what to do about it.  In short, we must make the jump from working IN the business to working ON the business.  Or hire someone else to work ON the business so that you can keep working in it.  Either way is perfectly fine.

Unless you’ve been around this whole business owner deal a few years, you think your product or service will sell itself.  At the very  beginning, sometimes it does.  You hire a few folks to keep up. But at some point, you hit that wall…or perhaps ceiling.  OVERHEAD.  The expansion has been great, but…

You need more leads.  More clients for your business would solve all the world’s problems.  😁 And make them good clients, by the way.

The problem is that most small business owners didn’t sign up to be chief marketing officers.  Nor the sales department.  They just want to deliver their service and ship their product and change the world for crying out loud.  Is that too much to ask?

Actually, yes.  Because it’s not how business works.  Businesses that work over the long haul build systems.  And one of those systems is marketing.  That’s the one I’m talking about now, because that’s the one we help with.

The fact of the matter is this.  Nothing happens in your biz without sales.  Sales don’t happen without leads.  Leads don’t happen without exposure and a compelling message.

If you’d like to chat about any of these, and perhaps explore if we can help, then send me an email.

“Kyle is brave.  Who else would have the guts to completely rebuild their landing page the night before a launch.  But it paid off big time.” -Donald Miller (NY Times Best Selling Author and CEO of StoryBrand)

by the numbers

About Kyle Shultz

Businesses Owned
Years of Experience
Client at a time

All 3 of my kids look like my beautiful wife.  Amazed by Grace. #GoCubs

Business Owner

True story, I started my first business in my college dorm room.  But it wasn’t some online biz that required a computer and some coding skills.  Nope.  I was making wooden baseball bats.  Hundreds of them.  I’m shaking my head just thinking of it…

15 years later,  I own 4 growing small businesses: Shultz Photo School, KelbyLane, Youth Baseball School, and The Dean Co.  Some ask me why I torture myself like this, running 4 operations.  While I understand their point, I’ve given up trying to explain it.  This is just how I am.  I don’t claim to be an entrepreneur.  That’s a sacred word to me.  But that’s what I’m aiming for…

highly selective

The demands of managing 3 other businesses forces one reality here at The Dean Co.  We must be ruthlessly selective.  It’s our strict policy to work with only 1 new client at a time.  Enter the waiting list.

“Why even bother with The Dean Co.?”

Truthfully, I got tired of saying “no.”  Every week I get emails from folks asking for help with their website, messaging, funnels, and marketing in general.  And these people know nothing of The Dean Co. 

Why?  Well, the story of Shultz Photo School’s success is in this bestselling marketing book.  People would read it, visit my site, and then end up emailing asking if I could help.  I said “thanks but I’m not able to at the current time” for nearly 2 years.  

But now I’m saying yes on a very selective basis.  There’s too many great ideas out there that need shipped.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker

Wondering if we can help? Let's talk it through.